The Surprising Science of Befriending Your Foes: The Benjamin Franklin Effect

Remember this dude? Princely, diplomatic gentleman with those lush steely locks? The smoothest social badass of his time? Ringing any bells?

Ben Franklin unlocked the secret to getting other people to like you. Most of us have been conditioned to think that the way to get someone to like us is by doing nice little favors for them, thereby demonstrating t…